Who am I?
Hi, I’m Kate, an experienced marketeer and passionate marketing psychologist who’s spent years supporting businesses with anything and everything marketing.
From in-depth consultations and creating detailed strategies and plans to content creation and daily support.
I’m based in Birmingham, UK but often travel to visit clients, especially when I first start working with them or if they have a venue-based business.
What do I do?
As a marketing psychologist, I specialise in applying psychological principles and techniques to businesses - from product design to marketing strategies and content.
My role involves understanding consumer behaviour, decision-making processes, and emotional responses to marketing stimuli.
By analysing data and conducting research, I develop marketing strategies and plans that resonate with target audiences, enhance brand perception, and drive sales.
I also advise on brand positioning, messaging, and the use of colours, fonts, and imagery to create compelling marketing campaigns.
Ultimately, my aim is to optimise marketing efforts based on empirical research and psychological insights to achieve business objectives.
Consultations
Unlock the power of consumer psychology to elevate your marketing with a comprehensive approach designed to optimise your brand's effectiveness through psychological expertise.
Discovery
& Assessment
A thorough exploration of your business’s current presence, marketing efforts, challenges and goals.
Psychological
Analysis
Utilise psychological theories to analyse consumer behaviour, decision-making and emotional responses.
Strategy & Plan
Development
Develop a marketing strategy & a plan of activities that align with your brand and use psychological principles.
Implementation
& Support
Support your team through implementation, ensuring the strategy is understand and plans executed effectively.
Continuous
Optimisation
Regularly refine the strategy & plan based on analytics and insights to maximise ROI and business growth.
My Goal:
Empower your business to connect deeply with your audience, enhance brand perception, and scale.
Book a free discovery call
Strategies & Plans
Marketing strategies and plans are often misunderstood, but psychological techniques can be implemented into every section of both to make your efforts even more impactful.
Marketing Strategy
The what, who and the why.
What is your product/service, who are you offering it to and why.
It could include:
Mission and vision
Marketing objectives
Target market analysis
Competitive analysis
Branding guidelines
Value proposition
Marketing budget
Marketing Plan
The how and the where.
How you want to market your brand and where do you want to make your marketing efforts.
It could include:
Messaging Pillars
Channels
Goals
Timelines & Deadlines
Marketing Calendar
Marketing KPIs
Find out more
Content Creation
At elevate with Kate, I specialise in creating visually stunning and engaging content, implementing psychological techniques along the way that drive exposure and sales for businesses.
Using my expertise in marketing psychology, I craft content that resonates deeply with your audience and inspires action.
User-Generated Content (UGC)
By leveraging authentic content I help curate and promote brands based on trust and showcases your product/service’s real-life impact.
Photography
I capture your brand’s essence with high-quality images that tell a story and evoke emotions in your customers that resonate deeply make them take action.
Videography
I create captivating product and promo videos using psychological insights that engage, convert and captivate your audience and drive results.
