Hi, I’m Kate, an experienced marketeer and passionate marketing psychologist who’s spent years
supporting businesses with anything and everything marketing.
From in-depth consultations and creating detailed strategies and plans to content creation and
daily support.
I’m based in Birmingham, UK but often travel to visit clients, especially when I first start working
with them or if they have a venue-based business.
Who am I?
As a marketing psychologist, I specialise in applying psychological principles and techniques to
businesses - from product design to marketing strategies and content.
My role involves understanding consumer behaviour, decision-making processes, and emotional
responses to marketing stimuli.
By analysing data and conducting research, I develop marketing strategies and plans that
resonate with target audiences, enhance brand perception, and drive sales.
I also advise on brand positioning, messaging, and the use of colours, fonts, and imagery to create
compelling marketing campaigns.
Ultimately, my aim is to optimise marketing efforts based on empirical research and
psychological insights to achieve business objectives.
What do I do?
Discovery
& Assessment
A thorough exploration of
your business’s current
presence, marketing efforts,
challenges and goals.
Strategy & Plan
Development
Develop a marketing strategy
& a plan of activities that align
with your brand and use
psychological principles.
Psychological
Analysis
Utilise psychological theories
to analyse consumer
behaviour, decision-making
and emotional responses.
Unlock the power of consumer psychology to elevate your marketing with a comprehensive
approach designed to optimise your brand's effectiveness through psychological expertise.
Consultations
Implementation
& Support
Support your team through
implementation, ensuring the
strategy is understand and
plans executed effectively.
My Goal:
Empower your business to
connect deeply with your
audience, enhance brand
perception, and scale.
Continuous
Optimisation
Regularly refine the strategy
& plan based on analytics
and insights to maximise ROI
and business growth.
Book a free discovery call
Marketing strategies and plans are often misunderstood, but psychological techniques can
be implemented into every section of both to make your efforts even more impactful.
Strategies & Plans
Find out more
Marketing Strategy
The what, who and the why.
What is your product/service, who are you offering
it to and why.
It could include:
Mission and vision
Marketing Goals
Target market analysis
Competitive analysis
Branding guidelines
Value proposition
Marketing budget
Marketing Plan
The how and the where.
How you want to market your brand and where do
you want to make your marketing efforts.
It could include:
Messaging Pillars
Marketing Channels
Content Types
Marketing Objectives
Timelines & Deadlines
Marketing Calendar
Marketing KPIs
At elevate with Kate, I specialise in creating visually stunning and engaging content, implementing
psychological techniques along the way that drive exposure and sales for businesses.
Using my expertise in marketing psychology, I craft content that resonates deeply with your audience
and inspires action.
Content Creation
Photography
I capture your brand’s
essence with high-quality
images that tell a story and
evoke emotions in your
customers that resonate
deeply make them take
action.
Videography
I create captivating product
and promo videos using
psychological insights that
engage, convert and
captivate your audience and
drive results.
User-Generated
Content (UGC)
By leveraging authentic
content I help curate and
promote brands based on
trust and showcases your
product/service’s real-life
impact.